8 Steps In Developing Effective Marketing Communication Pdf

Attracting converting closing and delighting customers is no simple task.

8 steps in developing effective marketing communication pdf.

Designing the communication 7. Website development and. 8 steps in developing effective marketing communication imc. Identify the target audience 4.

Important steps in developing an effective communication in international market are as follows. 1 identifying the target audience. Marketing communication 78 3 2 defining marketing marketing definitions have adjusted over time as a result of different influences that have affected the discipline through its history baker 2000 1. Deciding the media mix.

Marketing goals will help you to define what you want to achieve through your marketing activities. An effective marketing strategy is a direct result of quality planning. State your marketing objectives perhaps you would like to increase awareness of the prod uct or service you provide increase sales and revenues by a certain percentage and or increase the number of custom ers who purchase your product or service. Identifying the target audience.

This is the fourth and most important step of effective marketing communication strategy where marketers needs to select from five communication tactics i e. Select communications channels. Organization should have a best laid down communication network that will make it efficient in both internal communication and external communication. Integrated marketing communication 3.

You will also need to allocate a budget to your marketing activities. Even for the same product the target audience may be different in different countries. Your goals should be smart. Developing effective marketing communications 2.

Advertising public relation direct marketing sales promotion and personal selling to deliver its message. Eight steps to developing a simple marketing plan 3 step 1. Marketing definitions definition source. Communication is more likely to be effective where the source is believed to have expertise high status or likeability.

Specific measurable attainable relevant and time based. There are more options and channels than ever before. Identifying the target audience. Objectives category need brand awareness brand attitude purchase intention 6.

The social context group or reference group will mediate the communication and influence whether or not the communication is accepted. Your marketing budget will need to include elements such as. Identify the target audience. The communicator starts with a clear target audience in mind.

There are two types of channels. Businesses that do not develop a high caliber plan end up firing at a high caliber target with a low caliber bullet. We need to follow eight clear steps in developing effective communication. For example certain consumer durables which are used even by the low income groups in the advanced countries may be used only by.